What do a Pop-Tart, Steve from Blue’s Clues, and five times our usual Instagram engagement have in common? A Halloween campaign I helped lead for Wildcat 91.9. This digital-first costume contest not only brought in new followers and campus energy, it also reconnected our station with local businesses and gave us a replicable way to turn passive audiences into active participants. Here's how we built it, what worked, and why I’d do it again (but maybe with fewer last-minute br